Landscapes of Identity: Visual Mapping System – Place Identity – Ethnically Diverse City
Globalisation and the availability of technology have contributed to accelerating the rates of change in ethnically diverse cities (Sepe, 2013). This has resulted in a dynamic mixture of cultural practices and spatial occupation (Mussolum, 2007). The diversification and transformation of spaces through multi-layering of new customs and traditions constitutes an important element in the reading of place identity(Sepe, 2013).
This research argues that deterministic decisions to fundamentally evolve the planning and design process to accommodate the diversity and temporality of urban occupation based solely on conventional inventory and analysis are severely lacking in representing social and emotional aspects of place and geography (Toms 2010). The complexity of urban dynamics therefore requires an imaginative mapping of the present conditions that could reflect their qualitative and quantitative social, political, and economic aspects (Roberts et.al., 2012; Sepe, 2013; Hou, 2013).
This research aims to develop a transferable visual mapping system, which can be effectively utilised to plot, analyse and impart information on the notions of placeidentity in an ethnically diverse city. The focus of this research is to develop methods and techniques of mapping comprehensive and intangible data to represent place identity, which matches the data with innovative mapping and visualisation methods or techniques, and establish systematic and logical patterns of process to produce information that connects with its audience. The research data will be collected through the case study site of Cheetham Hill Road in Manchester, which is a heavily urbanised and multi-ethnic corridor that has a long-standing history of migrants.